The Sound of Accra Podcast
Showcasing Global Ghanaian Excellence
In 2019, Adrian Daniels had a brainwave to launch a podcast platform to showcase Ghanaian excellence to the world. The internet is already crowded with content from Ghana: YouTube, Social Media pages, etc. However, after hosting 2x Networking Events during Christmas 2018 & 2019 in Accra for the Global African Diaspora, Adrian noticed a lack and desire for networking, whilst meeting many creatives and entrepreneurs from around the globe. In January 2020, The Sound of Accra Podcast was born. Powerful interviews with Top Founders, Entrepreneurs and Creatives from Ghanaian heritage or interest, leaving listeners with meaningful takeaways for life, business and career. New episodes weekly. YT: https://www.youtube.com/thesoundofaccrapodcast IG: https://instagram.com/thesoundofaccra LT: https://linktr.ee/thesoundofaccrapod
Marketing vs Sales: Who Really Drives Growth?
Why do marketing and sales keep pointing fingers? Mike Adonteng explains the "push and pull" model of inbound marketing and outbound sales and how to get both teams working together. Marketing is the "pull": it builds awareness of the brand, product and organisation, which brings in inbound enquiries. Sales is the "push": outbound work such as research and heavy lifting. SDRs often pick up inbound leads and pass them on to salespeople. The blame game: each side says "we're d...
Sales Is Ghana’s Most Overlooked High-Income Career
Most African businesses have a great product and almost no sales system. Mike Adonteng of Africa Sales Academy shows how to fix that. In this episode of The Sound of Accra, Adrian sits down with Mike Adonteng, founder and CEO of Africa Sales Academy and Ovule Consulting. Mike has worked in B2B tech sales since 2006, from SDR to account executive to sales leadership. Today he trains sales teams and leaders across Africa, the UK and Europe. What you will learn: -Why one salesp...
Why Hitting One Financial Milestone Can Leave You Completely Stuck
Full episode: https://youtu.be/Sl92NYMeS00?si=eALQf9kFCdw3VaPc In this short snippet, most tech professionals are not failing because they make bad money moves, they’re failing because they never define the next goal. Once the house is bought, the salary climbs and the first milestone is achieved, many are left asking what now? In this episode, Adrian breaks down the hidden financial mistake that keeps high earners stuck in reaction mode instead of building toward something ...
The Simple Shift That Turns Financial Advice Into Real Direction
Full episode: https://youtu.be/Sl92NYMeS00?si=eALQf9kFCdw3VaPc In this short snippet, Michael G Donkor breaks down to Adrian a simple but powerful case. That the plan comes first, the investment comes second. If you are trying to build real financial security, but have not clearly defined the destination, you can end up on the wrong road entirely. He uses a clear driving analogy to show why so many people get stuck in reactive money decisions, then explains how financial adv...
Why Your Budget Is Probably a Fantasy, Not a Financial Plan
Full episode: https://youtu.be/Sl92NYMeS00?si=eALQf9kFCdw3VaPc In this short snippet, Michael G Donkor breaks down to Adrian why most people do not have a budget, but rather that tthey have a wish list. He breaks down the mistake that makes money disappear even when your spreadsheet looks “good" and why the real fix starts with understanding your numbers right now. If you have ever wondered why you keep overspending despite setting clear categories for travel, drinks and eve...